In the wake of proposals from Capitol Hill to cut funding for US aid by 40%, Global Poverty Project (GPP) announces the launch of its first United States campaign on April 8, 2011. The international organization will challenge Americans to “Live Below the Line” of Extreme Poverty, defined by the World Bank as living on $1.50 per day (adjusted from $1.25 to account for inflation), in order to gain critical insight into the importance of preserving basic, lifesaving resources for the world’s 1.4 billion extreme poor. Participants in the “Live Below the Line” campaign will pledge to live on a food budget of $1.50 per day, for five days, May 16 – 20, 2011.
“This is an incredible campaign that really gives us the chance to understand the realities of Extreme Poverty,” quotes GPP Board Member Hugh Jackman. “It is certainly a challenge to eat and drink off of $1.50 a day for five days, but for 1.4 billion people, $7.50 is all they have not only for food, but also for living costs, clothing – everything! ‘Live Below the Line’ highlights the challenges that over one billion people are faced with everyday and urges us to do something about it.”